February is like the Tuesday of the year – it’s that weird limbo between winter and spring. You’ve made it through the first month of 2025, but now’s the time to take action to set yourself up for success for the rest of the year.
Here are a few financial moves content creators should consider this month:
Potential Steps for Content Creators this Month
Financial steps content creators might take in February include:
- Coordinate tax documents
- Benchmark your salary / income
- Plan your summer vacations (and budget for them!)
- Review and rebalance your investment portfolio
1. Coordinate tax documents
Avoid last-minute stress and maximize deductions, which helps you put your money towards what matters to you.
If you’re drowning in 1099s, W-2s, and expense receipts, you’re not alone.
Tax season is here, and whether you’re working with a CPA or filing on your own, February is the time to ensure you have all the necessary documents in order.
If you’re not sure what you need to submit, check in with your tax preparer sooner rather than later. Scrambling at the last minute can lead to missing deductions, unnecessary stress, and even potential penalties.
This is also a great time to ensure your bookkeeping is updated for 2024 so you don’t have a messy scramble in 2025.
2. Benchmark your income
Tracking business growth helps you identify new opportunities and, in turn, increase progress towards your goals.
One of the best ways to measure business growth as a creator is to track your annual growth rate – aka, how fast your business is growing on a percentage basis.
For example:
- If you made $50,000 in 2023, and $75,000 in 2024, your annual growth rate was 50%.
- If you made $100,000 in 2025, your growth slowed to 33% – even though you still increased revenue.
This helps you see the bigger picture of your business’s financial health. If growth is slowing, it may be time to assess pricing, revenue streams, or audience engagement strategies.
3. Plan Your Summer Vacations (and Budget for Them!)
Save money and avoid financial strain later – meaning you can actually enjoy vacation while you’re on it.
It might still be cold outside, which either way makes now the perfect time to start planning your summer travels.
Whether you’re attending a creator conference, taking a workcation, or fully unplugging for a real vacation, planning ahead means:
- Lower travel costs (early bookings = better deals)
- Time to set aside funds so it doesn’t strain your cash flow
- Opportunity to take advantage of business deductions if it’s a work-related trip
Setting up a travel budget now makes sure you’re not dipping into savings or scrambling for cash when summer rolls around.
P.S. If you’re attending a creator conference this summer, let us know! Ryan regularly attends VidCon, SGDQ, and TwitchCon.
4. Review and Rebalance Your Investments
Keep your money working for you in the smartest way, which increases the likelihood of achieving your financial goals.
If you have no investments yet, now’s a great time to start.
In fact, most of our clients don’t have anything invested when they start working with us.
If and when you do though, (brokerage, retirement, or both), February is a great time to re-align them with your goals.
Over time, market fluctuations can shift your stock-to-bond ratio, meaning you might be taking on more (or less) risk than intended.
For example, if your target allocation is 80% stocks / 20% bonds, but strong market growth pushed you to 90% stocks / 10% bonds, you may want to rebalance by selling some stocks and reinvesting in bonds.
This keeps your investments aligned with your financial goals.
Final Thoughts
February may not be the most exciting month, but these financial moves will help keep you organized, prepared, and on track for a profitable year.
Want to save time and money? Let’s build your 2025 financial game plan together.
Join our free Q&A session on Friday 2/21 at 2 PM EST and get the clarity you need!
